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Basic Social Media Strategy Roadmap

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BASIC SOCIAL MEDIA STRATEGY ROADMAP Here’s what a basic Social Media Strategy should include: You’ve probably heard that a baby’s first few steps are a big moment in someone’s life. It’s the beginning of a life full of adventure and excitement. You have to crawl before you walk and then walk before you run. That’s […]

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6 Persuasion Techniques That Work Wonders in Our Ads. 

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6 Persuasion Techniques That Work Wonders In Our Ads.  When it comes to Facebook ads, what is the one thing you struggle with the most?   Ideas? Relevancy? Personalisation? Creating? We’ve honestly heard it all, heck we’ve been there ourselves. It’s taken a lot of time and correction to get to where we are but […]

Email

Tips For Building Your Email List

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Tips For Building Your Email List So you wanna know how to build your email list? Sweeeeet! Let’s get started. BUT, before we actually start – do you even know who you’re trying to talk to? Do you know what they want? First and foremost, you have to have your personas sorted. We’ve got a […]

Email

Should You Segment Your Email List?

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Should You Segment Your Email List? Short answer: YES!  If we consider email to be another platform to market to your customers on, it makes sense that you should take a similar approach to what you’d have on any other platform. The ads that you serve your customers don’t have a ‘one size fits all’ […]

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Marketing Tips For Right Now!

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Marketing Tips For Right Now!   Well team, it’s here. The lockdown has reached New Zealand, and that means many changes to how we go about our lives and our businesses, obviously. No news there. As a digital marketing agency, we’re developing plans on how to adapt our clients’ marketing plans to this new temporary […]

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FREE Customer Avatar Worksheet

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FREE Customer Avatar Worksheet When it comes to brand awareness, developing customer avatars (also known as a persona) is important because it allows you to create tailored content to your target audience based on their specific wants, needs and pain points. It’s how you can learn the language you need to connect with people and persuade […]

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The 4 V’s to Content Creation

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The 4 V’s to Content Creation We all have that specific dream. What if it were as easy as starting a social media account, gaining thousands of followers, posting our products and boom, thousands of purchases later…we become rich.. We become… successful? You know what? It’s possible, but it takes hard work and patience. This […]