Unveiling the Metrics Magic: A Deep Dive into Email Marketing ROI When it comes to measuring the success of your email marketing campaigns, are you just skimming the surface or really diving deep? Sure, open rates and click-through rates (CTRs) provide valuable insights, but they are just a small part of the bigger picture. In […]
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‘Email’ Category
Tips For Building Your Email List So you wanna know how to build your email list? Sweeeeet! Let’s get started. BUT, before we actually start – do you even know who you’re trying to talk to? Do you know what they want? First and foremost, you have to have your personas sorted. We’ve got a […]
Should You Segment Your Email List? Short answer: YES! If we consider email to be another platform to market to your customers on, it makes sense that you should take a similar approach to what you’d have on any other platform. The ads that you serve your customers don’t have a ‘one size fits all’ […]
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