Industry Standards Report Q1 2020 – Paid Media
Your Q1 Industry Standards Report is Here!
Find out where you stand with your ad campaigns by comparing them to the industry average across all platforms.
Our report will help you measure your success and dig deeper into whether you need to fix some bottlenecks within your campaign or save some successful techniques for next time, depending on your ad performance.
Our key takeaways:
- Overall, there has been an decrease in data for Facebook
- Twitter and Instagram recorded the biggest increase jumps of over 118% for CPC
- In comparison, Facebook is becoming less expensive to run ads, whereas Instagram is increasing in price
- Instagram and LinkedIn have the lowest CTR of 0.22%